HOLOS Kombucha

+ Packaging Design & Development
+ Brand identity & Storytelling
+ UX & Touch Points
+ Pitch Deck for UK retailers
HOLOS is the only socially purposeful kombucha company in the UK. Their social mission is to create training and employment opportunities for survivors of modern slavery in the UK.

With three of their founders having worked with survivors of modern slavery, they understand the importance of meaningful work opportunities to help break the cycle of human trafficking.

Their social mission is to create training and employment opportunities for survivors of modern slavery in the UK.

Focus:

+ Design alternative packaging for cans, including a limited edition concept.
+ Develop new touch points for brand storytelling with a focus on the delivery process.
+ Campaign concepts - Holos Press.

Insights:

Gut Health Awareness

85% of global consumers are interested in buying products that deliver digestive health benefits. (Vitafoods Insights, 2019)

Ethical Buying

Non-alcoholic drinks & food are the sectors where social responsibility makes the biggest impact on buying behaviours. (Canadean, 2015)

Reduced Alcohol Consumption

Sales of non-alcoholic beer, wine and spirits are at a record high in the UK. (Nielson, 2019)

37% increase in retail sales of low/no alcohol drinks in the UK between 2017-2019. (Mintel, 2019)

Significantly increased shelf space and sales of non-alcoholic alternatives reported by leading supermarkets. (Mintel, 2019, Independent 2018, Guardian 2018)





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